Marketing research : meaning, measurement, and method : a text with cases /
Tull, Donald S.
Marketing research : meaning, measurement, and method : a text with cases / Tull, Donald S. - xvi, 845 p. : ill. ; 24 cm.
Marketing research.
Marketing research -- Case studie
658.83
Marketing research : meaning, measurement, and method : a text with cases / Tull, Donald S. - xvi, 845 p. : ill. ; 24 cm.
Marketing research.
Marketing research -- Case studie
658.83
