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Advertising Theory & Practice /

Sandage, C. H. (Charles Harold)

Advertising Theory & Practice / Sandage, C. H. (Charles Harold) - 11th ed. - ill.509 p., : ill : 25 cm. - Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256028516

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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