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Consumer behavior /

Engel, James F.

Consumer behavior / Engel, James F. - vii, 690 p. : ill. ; 25 cm. - Dryden press series in marketing. .

ISBN: 4833700921

Subjects--Topical Terms:
Consumer behavior.
Marketing research.
Consommateurs -- Attitudes.

Dewey Class. No.: 339.47

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