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022 0 _a0973-8703
041 0 _aeng
245 0 0 _aIndian Journal of Marketing.
264 1 _aNew Delhi :
_bAssociated Management Consultants,
_c2026-
300 _avolumes ;
_c28 cm
310 _aMonthly
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
362 1 _aLibrary subscription from 2026.
500 _aEditor: Gilani, S..
590 _aSubscribed for: Unit 2, Dept. BMS. Vendor: Direct.
650 4 _aCommerce
_vPeriodicals
650 4 _aBusiness
_vPeriodicals
655 4 _aJournals
710 2 _aAssociated Management Consultants,
_epublisher.
856 4 2 _uhttps://www.indianjournalofmarketing.com
_yPublisher website
942 _cJNL
_n0
999 _zKV-PER-P035
_c58735
_d58735