000 00601nam a2200205 a 4500
005 20260717093422.0
008 260717s2019 ii 000 0 eng d
020 _a9781591847786
041 _aeng
082 0 4 _a658.575
100 1 _aEyal, Nir
245 1 0 _aHooked :
_bhow to build habit-forming products /
_cEyal, Nir
264 1 _aNew York :
_bPortfolio/Penguin,
_c2019.
300 _a246 p. : illus., ; 22 cm.
500 _aIncludes bibliographical references (pages 229-246).
650 4 _aNew products.
650 4 _aConsumer behavior.
650 4 _aConsumers' preferences.
942 _cBK
999 _c58178
_d58178