000 00587nam a2200193 a 4500
005 20260717093343.0
008 260717s2018 ii 000 0 eng d
020 _a9780670091263
041 _aeng
082 0 4 _a302.35
100 1 _aAaker, David A.
245 1 0 _aCreating signature stories : strategic messaging that persuades, energizes and inspires /
_cAaker, David A.
264 1 _aHaryana :
_bPenguin Random House India,
_c2018.
300 _axv, 167 p. ; 21 cm.
650 4 _aBranding (Marketing)
650 4 _aBusiness communication
650 4 _aStorytelling
942 _cBK
999 _c57023
_d57023