000 00480nam a2200169 a 4500
005 20260717101003.0
008 260717s2015 ii 000 0 eng d
020 _a9780415721127
041 _aeng
082 0 4 _a658.827
100 1 _aMelewar, T. C.
245 1 0 _aCorporate branding : areas, arenas and approaches /
_cMelewar, T. C.
264 1 _aLondon :
_bRoutledge, Taylor & Francis,
_cc2015.
300 _axviii, 261 p. ; 25 cm.
700 1 _aSyed Alwi, S. F.
942 _cBK
999 _c54702
_d54702