| 000 | 00475nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20260717093259.0 | ||
| 008 | 260717s2015 ii 000 0 eng d | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.8343 |
| 100 | 1 | _aKapferer, Jean-Noe l. | |
| 245 | 1 | 4 |
_aThe New strategic brand management : advanced insights and strategic thinking / _cKapferer, Jean-Noe l. |
| 250 | _a5th ed. | ||
| 264 | 1 |
_aLondon : _bKogan Page Limited, _cc2015. |
|
| 300 | _axviii, 492 p. ; 25 cm. | ||
| 942 | _cBK | ||
| 999 |
_c54700 _d54700 |
||