| 000 | 00476nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20260717093258.0 | ||
| 008 | 260717s2015 ii 000 0 eng d | ||
| 020 | _a9789332542204 | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 | _aKeller, Kevin Lane, 1956- | |
| 245 | 1 | 0 |
_aStrategic brand management : building, measuring, and managing brand equity / _cKeller, Kevin Lane, 1956- |
| 264 | 1 |
_aBoston : _bPearson, _cc2015. |
|
| 300 | _axxviii, 562 p. ; 29 cm. | ||
| 942 | _cBK | ||
| 999 |
_c54649 _d54649 |
||