000 00443nam a2200157 a 4500
005 20260717093258.0
008 260717s2012 ii 000 0 eng d
020 _a9780198069867
041 _aeng
082 0 4 _a658.827
100 1 _aDutta, Kirti.
245 1 0 _aBrand Management : Principles and Practices /
_cDutta, Kirti.
264 1 _aNew Delhi :
_bOxford University Press,
_cc2012,2015.
300 _axxiii, 455 p. ; 24 cm.
942 _cBK
999 _c54648
_d54648