| 000 | 00455nam a2200157 a 4500 | ||
|---|---|---|---|
| 005 | 20260717093258.0 | ||
| 008 | 260717s2014 ii 000 0 eng d | ||
| 020 | _a9780070147607 | ||
| 041 | _aeng | ||
| 082 | 0 | 4 | _a659.111 |
| 100 | 1 | _aMenon, Arpita | |
| 245 | 1 | 0 |
_aMedia Planning and Buying : Principles and Practice in the Indian Context / _cMenon, Arpita |
| 264 | 1 |
_aNew York : _bMcGraw Hill, _cc210,2014. |
|
| 300 | _ax, 345 p. ; 24 cm. | ||
| 942 | _cBK | ||
| 999 |
_c54646 _d54646 |
||