000 00459nam a2200181 a 4500
005 20260717092739.0
008 260717s2006 ii 000 0 eng d
020 _a0072966343
041 _aeng
082 0 4 _a658.4012
100 1 _aCravens, David W.
245 1 0 _aStrategic marketing /
_cCravens, David W.
250 _a8th ed.
264 1 _aBoston :
_bMcGraw-Hill,
_cc2006.
300 _axvii, 726 p. ; 26 cm.
700 1 _aPiercy, Nigel.
942 _cBK
999 _c52648
_d52648