000 00478nam a2200181 a 4500
005 20260717092728.0
008 260717s2011 ii 000 0 eng d
020 _a9780199642601
041 _aeng
082 0 4 _a658.8
100 1 _aWest, Douglas
245 1 0 _aStrategic Marketing : Creating Competitive Advantage /
_cWest, Douglas
250 _a2nd ed.
264 1 _aNew York :
_bOxford University,
_c2011.
300 _axxvi, 585 p.
700 1 _aFord, John
942 _cBK
999 _c51957
_d51957