000 00419nam a2200169 a 4500
005 20260717092726.0
008 260717s2004 ii 000 0 eng d
020 _a9780333987896
041 _aeng
082 0 4 _a658.8
100 1 _aLancaster, Geoff
245 1 0 _aMarketing /
_cLancaster, Geoff
264 1 _aLondon :
_bPalgrave Macmillan,
_c2004.
300 _axii, 434 p.
700 1 _aReynolds, Paul
942 _cBK
999 _c51788
_d51788