000 00492nam a2200169 a 4500
005 20260717092724.0
008 260717s2009 ii 000 0 eng d
020 _a9788175544406
041 _aeng
082 0 4 _a658.8343
100 1 _aKapferer, Jean - Noel
245 1 4 _aThe New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
_cKapferer, Jean - Noel
250 _a4th ed.
264 1 _aNew Delhi :
_bKogan Page,
_c2009.
300 _axv, 560 p
942 _cBK
999 _c51697
_d51697