000 00434nam a2200169 a 4500
005 20260717092654.0
008 260717s2008 ii 000 0 eng d
020 _a9780070667662
041 _aeng
082 0 4 _a659.1
100 1 _aArens, William F.
245 1 0 _aContemporary Advertising /
_cArens, William F.
250 _a10th ed.
264 1 _aNew Delhi :
_bTata McGraw-Hill,
_c2008.
300 _axl, 614 [80]p.
942 _cBK
999 _c50077
_d50077