000 00431nam a2200169 a 4500
005 20260717092101.0
008 260717s2004 ii 000 0 eng d
020 _a8178812436
041 _aeng
082 0 4 _a659.1
100 1 _aParathasarathy, V.
245 1 0 _aAdvertising Concepts and Cases /
_cParathasarathy, V.
250 _a1st Ed.
264 1 _aMumbai :
_bICFAI University,
_c2004.
300 _avii, 169p.
942 _cBK
999 _c45741
_d45741