000 00790nam a22002654a 4500
003 BKBCL
005 20260708121802.0
008 260708s2007 ii 000 0 eng d
010 _a2006046467
020 _a9781400064281
040 _aBKBCL
_beng
_cBKBCL
041 0 _aeng
082 0 4 _a302.13
_bHEA
100 1 _aHeath, Chip.
245 1 0 _aMade to stick :
_bwhy some ideas survive and others die /
_cHeath, Chip, Heath, Dan, 1973.
250 _a1st ed.
264 1 _aNew York :
_bRandom House,
_c2007.
300 _aix, 322 p. ; 22 cm.
700 1 _aHeath, Dan, 1973.
500 _aIncludes bibliographical references (p. [259]-276) and index
650 4 _aSocial psychology
650 4 _aContagion (Social psychology)
650 4 _aContext effects (Psychology)
942 _cBK
999 _c4089
_d4089