000 00694nam a22002294a 4500
003 BKBCL
005 20260708121759.0
008 260708s2014 ii 000 0 eng d
010 _a2014022222
020 _a9781591847786
040 _aBKBCL
_beng
_cBKBCL
041 0 _aeng
082 0 4 _a658.575
_bEYA
100 1 _aEyal, Nir.
245 1 0 _aHooked :
_bhow to build habit-forming products /
_cEyal, Nir, Hoover, Ryan.
264 1 _aNew York :
_bPortfolio/Penguin,
_c2014.
300 _ax, 242 p. : ill. ; 22 cm
700 1 _aHoover, Ryan.
500 _aIncludes bibliographical references (pages 225-242)
650 4 _aNew products, Consumer behavior, Consumers' preferences
942 _cBK
999 _c3872
_d3872