| 000 | 00676nam a22002294a 4500 | ||
|---|---|---|---|
| 003 | BKBCL | ||
| 005 | 20260708121756.0 | ||
| 008 | 260708s2017 ii 000 0 eng d | ||
| 020 | _a9780316314046 | ||
| 040 |
_aBKBCL _beng _cBKBCL |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.802 _bKIM |
| 100 | 1 | _aW. Chan Kim. | |
| 245 | 1 | 0 |
_aBlue ocean shift : beyond competing : _bproven steps to inspire confidence and seize new growth / _cW. Chan Kim, Renée Mauborgne. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_aNew York : _bHachette Books, _c2017. |
|
| 300 | _axi, 322 p. : ill. ; 24 cm. | ||
| 700 | 1 | _aRenée Mauborgne. | |
| 650 | 4 | _aNew products | |
| 650 | 4 | _aMarket segmentation | |
| 942 | _cBK | ||
| 999 |
_c3714 _d3714 |
||