000			00696nam a2200205 a 4500
005			20260717091109.0
008			260717s1983 ii 000 0 eng d
020			_a9780700202843
041			_aeng
082	0	4	_a658.8003
100	1		_aJefkins, Frank William
245	1	0	_aDictionary of marketing, advertising and public relations / _cJefkins, Frank William
264		1	_aLondon : _bInternational Textbook Co.,, _c1983.
300			_a311 p.
500			_aPrevious edition: published as Dictionary of marketing and communication, 1973.
650		4	_aMarketing -- Dictionaries
650		4	_aMarketing -- Dictionnaires anglais
650		4	_aPublicite -- Dictionnaires anglais.
942			_cBK
999			_c23389 _d23389