000 00521nam a2200181 a 4500
005 20260717090954.0
008 260717s1976 ii 000 0 eng d
020 _a9780333198216
041 _aeng
082 0 4 _a658.8
100 1 _aBaker, Michael J., 1935-
245 1 0 _aMarketing : theory and practice /
_cBaker, Michael J., 1935-
264 1 _aLondon :
_bThe Macmillan,
_c1976.
300 _ax, 177 p. : ill. ; 23 cm.
490 0 _aMacmillan studies in marketing management.
650 4 _aMarketing.
942 _cBK
999 _c20551
_d20551