00900nas a22002777i 450000500170000000800410001702200140005804100080007224500330008026400590011330000210017231000120019333600260020533700280023133800270025936200360028650000240032259000550034665000260040165000260042765500130045371000510046685600640051794200110058199900300059220261030173125.0261030c20269999ii mr p 0 a0eng d0 a0973-87030 aeng00aIndian Journal of Marketing. 1aNew Delhi :bAssociated Management Consultants,c2026- avolumes ;c28 cm aMonthly atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier1 aLibrary subscription from 2026. aEditor: Gilani, S.. aSubscribed for: Unit 2, Dept. BMS. Vendor: Direct. 4aCommercevPeriodicals 4aBusinessvPeriodicals 4aJournals2 aAssociated Management Consultants,epublisher.42uhttps://www.indianjournalofmarketing.comyPublisher website cJNLn0 zKV-PER-P035c58735d58735