TY - SER ED - Associated Management Consultants, TI - Indian Journal of Marketing SN - 0973-8703 PY - 2026///- CY - New Delhi PB - Associated Management Consultants KW - Commerce KW - Periodicals KW - Business KW - Journals N1 - Editor: Gilani, S UR - https://www.indianjournalofmarketing.com ER -