TY - BOOK AU - Licht,Aliza TI - On brand: shape your narrative, share your vision, shift their perception SN - 9781454949060 U1 - 650.1 PY - 2023/// CY - New York PB - Union Square & Co., an imprint of Sterling Publishing Co., Inc., KW - Branding (Marketing) KW - Career development N1 - Includes index ER -