Batra, Rajeev <br/><br/>
Advertising management / 
Batra, Rajeev 
 - 5th ed. 
 - xiii, 754 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management.
<br/><br/><label>Dewey Class. No.: </label>659.1