TY  - BOOK
AU  - Aaker,David A.
TI  - Creating signature stories : strategic messaging that persuades, energizes and inspires
SN  - 9780670091263
U1  - 302.35 
PY  - 2018///
CY  - Haryana
PB  - Penguin Random House India
KW  - Branding (Marketing)
KW  - Business communication
KW  - Storytelling
ER  -