Aaker, David A. <br/><br/>
Creating signature stories : strategic messaging that persuades, energizes and inspires / 
Aaker, David A. 
 - xv, 167 p. ; 21 cm. 
<br/><br/><label>ISBN: </label>9780670091263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business communication<br/>Storytelling
<br/><br/><label>Dewey Class. No.: </label>302.35