TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: An integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill Education
ER  -