Belch, George E. <br/><br/>
Advertising and promotion :  An integrated marketing communications perspective / 
Belch, George E. 
 - 9 ed. 
 - 1016 p. ill. ; 28 cm. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1