TY  - BOOK
AU  - Sponder,Marshall
AU  - Khan,Gohar F.
TI  - Digital analytics for marketing
SN  - 9781138190689
U1  - 658.8340285 
PY  - 2018///
CY  - New York
PB  - Routledge Taylor and Francis
KW  - Databases
KW  - COMPUTERS -- Databases -- General
ER  -