TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass Communication Theory : foundations, ferment, and future
SN  - 9780495902904
U1  - 302.2301 
PY  - 2006///,2012
CY  - Belmont, CA
PB  - Thomson/Wadsworth
ER  -