Rossiter, J. R., 1998 <br/><br/>
Advanced Media Planning / 
Rossiter, J. R., 1998 
 - xiii, 1110 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780792382188 
<br/><br/><label>Dewey Class. No.: </label>658.8