00480nam a2200169 a 4500 20260717101003.0 260717s2015 ii 000 0 eng d 9780415721127 eng 658.827 Melewar, T. C. Corporate branding : areas, arenas and approaches / Melewar, T. C. London : Routledge, Taylor & Francis, c2015. xviii, 261 p. ; 25 cm. Syed Alwi, S. F. BK 54702 54702 0 0 0 0 DC BKBCL BKBCL 2015-12-03 3902.45 0 658.827 MEL 82136 2026-07-17 09:32:59 3902.45 2026-07-17 BK