Melewar, T. C. <br/><br/>
Corporate branding : areas, arenas and approaches / 
Melewar, T. C. 
 - xviii, 261 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780415721127 
<br/><br/><label>Dewey Class. No.: </label>658.827