Keller, Kevin Lane, 1956- <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 
Keller, Kevin Lane, 1956- 
 - 2nd ed. 
 - xxvii, 788 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780130411501 
<br/><br/><label>Dewey Class. No.: </label>658.827