00373nam a2200121 a 450000500170000000800410001704100080005808200120006610000210007824500690009926400580016830000250022620260717093258.0260717s2007    ii            000 0 eng d  aeng04a658.8271 aRamesh Kumar, S.10aMarketing and Branding : The Indian Scenario /cRamesh Kumar, S. 1aNew Delhi :bDorling Kindersley (India),cc2007,2013.  axiv, 482 p. ; 25 cm.