Keller, Kevin Lane, 1956- <br/><br/>
Strategic brand management : building, measuring, and managing brand equity / 
Keller, Kevin Lane, 1956- 
 - xxviii, 562 p. ; 29 cm. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Dewey Class. No.: </label>658.827