00395nam a2200133 a 450000500170000000800410001702000180005804100080007608200120008410000180009624500650011426400550017930000270023420260717093258.0260717s2012    ii            000 0 eng d  a9780198069867  aeng04a658.8271 aDutta, Kirti.10aBrand Management : Principles and Practices /cDutta, Kirti. 1aNew Delhi :bOxford University Press,cc2012,2015.  axxiii, 455 p. ; 24 cm.