00588nam a2200169 a 450000500170000000800410001702000180005804100080007608200120008410000180009624500950011426400410020930000230025094200070027399900170028095201210029720260717093258.0260717s2014    ii            000 0 eng d  a9780070147607  aeng04a659.1111 aMenon, Arpita10aMedia Planning and Buying : Principles and Practice in the Indian Context /cMenon, Arpita 1aNew York :bMcGraw Hill,cc210,2014.  ax, 345 p. ; 24 cm.  cBK  c54646d54646  001040708DCaBKBCLbBKBCLd2015-10-13g650.00l0o659.111 MENp81969r2026-07-17 09:32:58v650.00w2026-07-17yBK