Menon, Arpita <br/><br/>
Media Planning and Buying : Principles and Practice in the Indian Context / 
Menon, Arpita 
 - x, 345 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780070147607 
<br/><br/><label>Dewey Class. No.: </label>659.111