Kapferer, Jean-Noe l. <br/><br/>
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / 
Kapferer, Jean-Noe l. 
 - 2nd ed. 
 - xiv, 497 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Dewey Class. No.: </label>658.8343