@book{53961,
	author = {Naikar, Subhashini and Dharma, Shubhangi},
	title = {Advertising and Marketing Research (BMM Third Year : Sixth Semester) /},
	publisher = {Vipul Prakashan,},
	year = {2014.},
	address = {Mumbai :},
	edition = {2nd ed.}
}