@book{53858,
	author = {Pereira, Prajakta B. and Dhongade, Bhagyashri B.},
	title = {Media Planning and Buying : BMM Third Year : Fifth Semester /},
	publisher = {Vipul Prakashan,},
	year = {2014.},
	address = {Mumbai :},
	edition = {1st ed.}
}