@book{53483,
	author = {Kale, N. G. and Ahmed, Mehtab},
	title = {Marketing and Human Resource Management (T.Y. B.Com : Semester - V & VI Combined ) /},
	publisher = {Vipul Prakashan,},
	year = {c2013.},
	address = {Mumbai :},
	edition = {4th ed.}
}