00469nam a2200157 a 450000500170000000800410001702000180005804100080007608200100008410000230009424501050011725000120022226400380023430000160027270000230028820260717093211.0260717s2013    ii            000 0 eng d  a9789382791669  aeng04a658.81 aNaikar, Subhashini10aPrinciples and Practices of Direct Marketing (BMM Third Year : Sixth Semester) /cNaikar, Subhashini  a1st ed. 1aMumbai :bVipul Prakashan,c2013.  aviii, 288p.1 aManjrekar, Deepali