@book{53477,
	author = {Naikar, Subhashini and Manjrekar, Deepali},
	title = {Principles and Practices of Direct Marketing (BMM Third Year : Sixth Semester) /},
	publisher = {Vipul Prakashan,},
	year = {2013.},
	address = {Mumbai :},
	edition = {1st ed.}
}