@book{53472,
	author = {Naikar, Subhashini and Dharma, Shubhangi},
	title = {Advertising and Marketing Research Agency Management (BMM Third Year : Sixth Semester) /},
	publisher = {Vipul Prakashan,},
	year = {c2013.},
	address = {Mumbai :},
	edition = {1st ed.}
}