TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 0072471425
U1  - 658.8 
PY  - 2003///
CY  - New Dlhi
PB  - McGraw-Hill/Irwin
ER  -