00430nam a2200157 a 450000500170000000800410001702000150005804100080007308200130008110000160009424500710011025000120018126400320019330000250022570000220025020260717101002.0260717s2010    ii            000 0 eng d  a812591532X  aeng04a658.83421 aRaju, M. S.10aConsumer Behavior : Concepts, Applications and Cases /cRaju, M.S.  a2nd ed. 1aNew Delhi :bVikas,cc2010.  axvi, 351 p. ; 28 cm.1 aXardel, Dominique